Customer guide

How AdPilot works — from sign-up to your first month

AdPilot is a Google Ads & Facebook/Instagram autopilot for small and medium businesses. Answer a few plain questions; the AI builds professional campaigns from live Google market data, then watches and improves them every day — the work an agency does, without the agency.

Start your 14-day free trial

Your ad spend goes directly to Google/Meta from your own account. AdPilot never holds your money, and every change it makes is written to a log you can read.

1Getting started (about 10 minutes)

Sign up
Email or Google login at ads.zanii.agency. 14-day free trial, no credit card.
Answer the onboarding wizard
8–10 simple questions: country, what your business does, website, service areas, daily budget, phone, working hours, and your goal (calls, leads, visits, or sales).
The AI builds your campaign (~30 seconds)
It pulls live Google Keyword Planner data — real search volumes and real cost-per-click ranges for your market — writes your ads (English, Arabic, or French), picks keywords people actually type, blocks money-wasting terms, sets schedule and locations, and prices bids from the real market. If your budget is too small to learn from, it says so.
Review the plan
Nothing runs yet. You see every keyword, every ad, the budget, and a next-steps checklist.
Connect your Google Ads account
Two clicks with your Google login. Don't have an account? Google creates one in the same flow.
Launch
The campaign is created paused. You press one button to go live. Nothing ever spends a single dirham until you start it.

2Recommended extras (2–5 minutes each, in Settings)

Brand assets

Upload your real photos + logo once. They attach to every future campaign and unlock the visual formats: Performance Max, Display, Demand Gen, and better Facebook/Instagram ads.

Connect Meta

Run WhatsApp, carousel, lead-form and video campaigns on Facebook & Instagram from the same dashboard.

Spend guardrails

Set a max daily budget per account. The autopilot can never exceed it — if more budget would help, it emails you to ask first.

Automation mode

Review (default): AdPilot proposes, you approve in one click. Autopilot: safe improvements apply automatically and you get an email of what changed.

3What runs automatically

Daily optimizer

Every night: pauses wasting keywords, raises bids on proven winners, adds negative keywords, adjusts budgets within your guardrails.

Hourly guards

Emergency-pauses any campaign that burns past 130% of its daily budget. Protection only — it can stop spend, never increase it.

Health monitor

Detects accounts that quietly stop serving, verification holds, budget starvation, and two of your accounts competing with each other. Criticals are emailed the day they happen.

Self-correction

Every change is re-scored 14 days later. If it made things worse, AdPilot reverts it and stops suggesting that type of change for your account.

Competitor intel (weekly)

What your rivals charge, their offers and tactics — plus a playbook of gaps to exploit.

Weekly report

A plain-language email: what happened, what was changed, what's next.

The safety rules — always on, for every customer

New campaigns are always created paused.
Your budget guardrail is a hard ceiling.
While Google's bidding is in "learning" mode, AdPilot freezes structural changes — touching settings mid-learning is the #1 amateur mistake, and the system refuses to make it.
Everything is written to your Activity log with the reason.

4What to expect: days → weeks → one month

Honest expectations. Google Ads is an auction plus a learning system — results compound; they don't appear all at once.

Day 1

You're live

Serving within hours of pressing Enable. First impressions — and usually first clicks — the same day. Don't judge anything yet.

Days 2–7 · the learning week

Google learns, AdPilot trims

Google is figuring out who clicks and who buys — cost per click wobbles, and that's normal. With a sensible budget (enough for 4+ clicks a day), a service business typically sees its first leads between day 2 and day 5. The optimizer is already working daily: blocking junk searches and cutting obvious waste — the changes that are safe during learning.

Answer every lead within 5 minutes — leads go cold fast. New Meta form leads are emailed to you instantly.
Don't edit the campaign yourself. Every manual change restarts Google's learning clock.

Week 2

Costs start drifting down

Click-through rates improve as losing keywords get pruned and winners get budget. Cost per lead begins falling. Your first competitor playbook arrives, and recommendations accumulate for one-click approval (or auto-apply on Autopilot).

Weeks 3–4

Smart bidding graduation — the big drop

With enough conversions (~30), AdPilot graduates your bidding to Google's smart bidding — usually where cost per lead drops most. Budget quietly concentrates on what converts. By the end of month one, a healthy account typically shows a 20–40% lower cost per lead than week one (when tracking is set up correctly), steady daily lead flow, and a clear picture of which products and areas make the phone ring.

No honest platform guarantees results. If clicks in your market cost more than a lead is worth to you, ads won't fix the maths. What AdPilot guarantees is that you'll never lose money to the usual reasons: wasted keywords, wrong settings, silent failures, and nobody watching.

The one thing that multiplies everything

Tell the system when a lead becomes a sale. On the Conversions page, issue your API key once — then your CRM (or a one-line script, or our support team helping you set it up) posts each closed deal with its value. Google then learns to find buyers instead of clickers. It's the single biggest lever, and most advertisers never pull it.

5Where to look

Page	What it shows
Overview	Today / 7 days / 30 days, switchable per ad account.
Campaigns	Every campaign, plus create new ones: Search, Performance Max, Display, Demand Gen, YouTube.
Meta Ads	Facebook/Instagram performance and campaign creation (WhatsApp, carousel, lead forms, video).
Recommendations	Pending improvements — one-click apply.
Conversions	Every lead and sale recorded, from every source.
Competitor intel	What your rivals are doing, refreshed weekly.
Activity	The full audit trail of every automated action, with reasons.
Your email	Anything critical finds you — you never need to log in to stay safe.